Mixer (service)

Mixer was an American video game live streaming platform. The service launched on January 5, 2016, as Beam, under the ownership of co-founders Matthew Salsamendi and James Boehm. The service placed an emphasis on interactivity, with low stream latency and a platform for allowing viewers to perform actions that can influence a stream. The service was acquired by Microsoft in August 2016, after which it was renamed Mixer in 2017 and integrated into Microsoft's Xbox division (including top-level integration on Xbox One). In 2019, Mixer gained attention when it signed two top streamers from its main competitor, Twitch—Ninja and Shroud—to a contract with the service. However, citing an inability to scale its operations, Microsoft announced on June 22, 2020 that Mixer would be shutting down by the end of July 22, and that an agreement had been made with Facebook for monetized channels to join similar programs on Facebook's game streaming platform. Microsoft officially shut down Mixer on July 22, 2020.